« Faire mieux avec moins ». Les deux variables d’ajustement dans la distribution passées à la loupe !

Les 1ères, les charges locatives, vont peut-être évoluer à la baisse ! PROCOS, l’association qui suit 260 enseignes spécialisées indique que beaucoup de ses membres vont fermer des magasins actuellement dans le rouge. « La reconquête de la marge va être un des grands sujets à venir des enseignes avec la question de la bonne taille des points de vente et l’intégration du numérique. » (Michel Pazoumian). Les bailleurs vont devoir réagir et renégocier les loyers. Surtout que certains centres commerciaux ne remplissent pas toujours leurs promesses en terme de trafic client !

La 2ème variable d’ajustement : la masse salariale. Dans son dossier « La difficile équation des sièges sociaux », le LSA analyse l’arbitrage auquel sont confronté les distributeurs. L’enjeu : optimiser les charges tout en donnant plus de latitude aux magasins.

Pragmatisme, performance et juste valorisation des ressources et des actifs……Côté Commerce est en phase avec ces nouveaux enjeux !

 / 37 Comments  / in management et organisation, stratégie


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